We Build Alaska
Construction Workforce Development
Client
Associated General Contractors of Alaska
Date
2023
Services
Project Summary
For the WeBuildAlaska Workforce Development campaign, 23 and Frosty delivered a comprehensive suite of creative and digital marketing services that powered AGC of Alaska’s brand growth and impact across Alaska’s construction job and training industry throughout 2023. We leveraged our expertise in workforce development and marketing campaigns to craft a strategic, multi-channel approach that included website design, social media management, content creation, video production, and detailed performance reporting schedule.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and meta account management—was designed to meet the unique needs of the construction workforce development sector. By blending creative storytelling with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases our innovative approach to campaign management, creative digital marketing, and strategic branding that delivered measurable results.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and meta account management—was designed to meet the unique needs of the construction workforce development sector. By blending creative storytelling with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases our innovative approach to campaign management, creative digital marketing, and strategic branding that delivered measurable results.
Workforce Development
Marketing Campaign Management
Logo Design & Brand Development
Crafted a distinctive visual identity that resonated with the local community and industry stakeholders.
Website Design
Developed a dynamic, user-friendly website that served as the central hub for campaign information and engagement.
Social Media Management & Meta Account Management
Built a robust online presence through targeted content creation, consistent posting, and strategic boosting, resulting in rapid growth in followers and engagement.
Content Creation, Video Production & Editing
Produced compelling multimedia content—including testimonial videos and campaign highlight reels—that showcased success stories and key milestones.
Google Ad Campaign & YouTube Campaign Management
Executed multi-channel advertising strategies that drove significant traffic, enhancing both paid and organic reach.
Analysis & Reporting
Delivered detailed monthly and annual performance reports, offering data-driven insights to continuously refine our strategies.
Coordination & Scheduling
Managed complex logistics and scheduling, ensuring seamless execution of the campaign across various platforms.
