Web Design Archives - 23 and Frosty Alaska Marketing & Content Creation Thu, 20 Feb 2025 21:09:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 241903400 Alaska Metal & Mechanical Apprenticeship https://avada2025.23andfrosty.com/project/alaska-metal-mechanical-apprenticeship/ https://avada2025.23andfrosty.com/project/alaska-metal-mechanical-apprenticeship/#respond Thu, 02 Jan 2025 03:22:52 +0000 https://avada2025.23andfrosty.com/?post_type=avada_portfolio&p=143 Sheetmetal & HVAC-R Union

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Client

Alaska Metal & Mechanical Apprenticeship – Sheemetal Local Union 23

Date

2023-Present

Services

Project Summary

Since late 2023, 23 and Frosty has partnered with AMMA to redefine its name, brand and digital presence. We delivered a complete rebranding with a bold new logo, a refreshed name, and a modern website that serves as a hub for engaging, authentic content and a key resource for students and future apprentices. Our services spanned creative content development, professional photography, and high-quality video production/editing. With a targeted, data-driven social media campaign, our efforts doubled new apprentice sign-ups within the first year and continue to build a vibrant online community.

Authentic Content Creation

Alaska
Workforce Development

Branding & Identity

We redefined AMMA’s visual identity by creating a bold new logo and refreshing the brand name. This rebranding effort was a dramatic improvement from the previous name of the apprenticeship, resulting in a more marketable and overall more effective brand.

Digital Presence & Website

A modern, user-friendly website was designed and launched to serve as the central hub for all AMMA content. The site not only reflects the new brand identity but also provides up to date, useful resources for prospective apprentices.

Content Creation & Photography

23 and Frosty produces authentic, high-quality photo content at AMMA on a regular basis. These visuals have been integrated into the ever growing AMMA digital asset library, providing a rich resource for current and future marketing efforts.

Video Production & Social Media Content

23 and Frosty develops dynamic video content, from concept to final edit, showcasing everything from final projects, field trips to instructor-led training sessions. This video production not only highlights the technical expertise of AMMA’s apprentices but also tells their inspiring stories and much more.

Social Media Campaign & Analytics

Through a targeted social media campaign on key platforms, we drove engagement and doubled applicant sign-ups over the first year. Our approach was data-driven, leveraging detailed analytics and reporting to optimize performance and make valuable insights on which posts to invest into and when.

Project Management & Coordination

Ongoing scheduling, coordination, and strategic oversight with the AMMA staff results in a continued flow of new content with photo and video shoots taking place each week – Creating updated, current posts on a variety of platforms.

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South Side Bistro https://avada2025.23andfrosty.com/project/south-side-bistro/ https://avada2025.23andfrosty.com/project/south-side-bistro/#respond Sun, 02 Jun 2024 02:25:40 +0000 https://avada2025.23andfrosty.com/?post_type=avada_portfolio&p=148 South Anchorage Fine Dining

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Client

South Side Bistro

Date

2020, 2024

Services

Project Summary

Southside Bistro, a local favorite, contacted 23 and Frosty to enhance their online presence and embody the inviting charm of Anchorage’s fine dining scene. Our project brought together several essential elements, each meticulously crafted to showcase the bistro’s commitment to culinary mastery, locally sourced ingredients, and a deep connection to its community—all while providing a modern, intuitive experience for both long-time guests and newcomers.

Taking a bold new direction with aesthetics, we embraced the rich history that Southside Bistro has built within the local South Side community. Our vision was to transform the website into a treasured vintage photo album—a space that captures memories and tells the story of a beloved dining institution.

Southside Bistro

Website Development

We built a brand new website from the ground up, encapsulating the unique blend of upscale dining and local charm that defines Southside Bistro. The design emphasizes intuitive navigation, responsive layouts, and a visually engaging interface that resonates with both local food enthusiasts and travelers seeking an unforgettable dining experience.

Authentic Photography

To bring Southside Bistro’s story to life, we integrated high-quality photography and video content throughout the site. These visuals showcase the vibrant open dining area, the artful preparation of locally-sourced dishes, and the dynamic ambiance that makes every visit special—inviting guests to experience the bistro’s unique culinary journey.

Ongoing Support & Seasonal Updates

Our partnership with Southside Bistro extends well beyond the launch. We continue to provide ongoing support, ensuring the Southside Bistro team provides its daily special updates and the latest news from the bistro. This continuous collaboration keeps the digital experience fresh, engaging, and an actual resource for the restaurants guests.

Alaska

AUTHENTIC

Restaurant

CAMPAIGNS

Marketing

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Talkeetna Chamber of Commerce https://avada2025.23andfrosty.com/project/talkeetna-chamber-of-commerce/ https://avada2025.23andfrosty.com/project/talkeetna-chamber-of-commerce/#respond Fri, 15 Mar 2024 02:42:28 +0000 https://avada2025.23andfrosty.com/?post_type=avada_portfolio&p=1652 Alaska Community Representation

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Client

Talkeetna Chamber of Commerce

Date

2024

Services

Project Summary

At 23 and Frosty, we had the exciting opportunity to transform the Talkeetna Chamber of Commerce’s online presence through a comprehensive website overhaul, delivered in perfect collaboration with AlaskaAlaska Design. Our project began with a deep dive into AlaskaAlaska’s creative vision, meticulously translating their layout, color scheme, fonts, and overall aesthetic into a modern, fully responsive digital platform. The result is a brand new website that not only captures the rugged beauty and community spirit of Talkeetna but also faithfully reflects the design language envisioned by AlaskaAlaska. From the authentic photo and video content that brings the town’s story to life to the innovative, sleek member directory that streamlines data collection and display, every element was crafted with precision and care. In addition, our ongoing support with the dynamic membership calendar and regular website updates ensures that the Chamber continues to connect with its community seamlessly. This project is a true collaboration, blending creative vision and technical expertise to elevate the Talkeetna Chamber of Commerce into a digital hub of local pride and modern functionality.

Website Development

We built a brand new website from the ground up, capturing the unique blend of adventure and community that defines Talkeetna. The design focuses on intuitive navigation, responsive layouts, and a visually engaging experience that resonates with locals and tourists alike.

Branding Coordination

Working in collaboration with AlaskaAlaska Design, we established a cohesive branding strategy that reflects Talkeetna’s authentic character. By coordinating a custom color palette and visual style inspired by the Alaskan landscape, we ensured the website is both visually striking and true to the town’s heritage.

Authentic Photo and Video Content

To bring Talkeetna’s story to life, we captured authentic photo and video content during the summer of 2024. These visuals not only highlight the breathtaking natural beauty of the region but also reflect the genuine, community-focused spirit of the Chamber and its members.

Member Directory Creation

One of the project’s cornerstone features was the creation of a comprehensive member directory. We developed an innovative platform and streamlined process for collecting member data and displaying it on the front end in a sleek, modern format. This dynamic directory allows users to easily discover and connect with local businesses and services, making it a valuable resource for the community.

Ongoing Support & Event Calendar Maintenance

Our collaboration with the Chamber of Commerce doesn’t end at launch. We continue to support the Talkeetna Chamber with regular website updates and manage their robust membership calendar of events, ensuring that the digital presence remains current, engaging, and fully functional.

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Cruz Construction https://avada2025.23andfrosty.com/project/cruz-construction/ https://avada2025.23andfrosty.com/project/cruz-construction/#respond Fri, 02 Feb 2024 03:26:02 +0000 https://avada2025.23andfrosty.com/?post_type=avada_portfolio&p=150 Infrastructure, Oil & Gas, Heavy Civil

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Client

Cruz Construction

Date

2020, 2024

Services

Project Summary

At 23 and Frosty, we had the privilege of partnering with Cruz Construction, one of Alaska’s leading heavy civil, oil & gas, and industrial contractors, to redesign and modernize their website. This project centered on creating a digital platform that accurately represents Cruz’s legacy of Alaska’s infrastructure construction while addressing the complex challenge of organizing their extensive portfolio into a streamlined, user-friendly system. Tasked with analyzing and categorizing decades of completed projects, we developed a tailored structure that showcases Cruz’s work across their core service sectors. Equally important was leveraging Cruz’s exceptional library of professional project photography to create a visually striking and informative user experience—one that not only highlights their capabilities but also reflects the rugged beauty and scale of their operations across Alaska.

Alaska

Striking

Construction

Effective

Webdesign

Website Redesign and Visual Presentation

We built a custom website that reflects Cruz Construction’s industry leadership and rugged Alaskan expertise. The design emphasizes clean layouts, bold typography, and high-impact visuals, utilizing Cruz’s impressive library of professional photography to showcase their large-scale projects and heavy equipment in action.

Project Portfolio Categorization and Organization

With decades of work across diverse sectors, we developed a custom categorization system that aligns each project with Cruz’s key service offerings. This structure allows users to seamlessly explore the company’s capabilities, making it easy for potential clients to find relevant examples of Cruz’s expertise.

Showcasing Cruz’s Industry Excellence

To fully capture the scope and quality of Cruz Construction’s operations, we carefully integrated their project imagery and operational photography throughout the site. This visual storytelling approach highlights the scale and complexity of Cruz’s work while enhancing the overall user experience.

Commitment to Craftsmanship

This project exemplifies our dedication to delivering websites that combine functionality with compelling visual narratives. We are proud to have built a digital platform that not only elevates Cruz Construction’s online presence but also serves as a robust resource for prospective partners and clients.

Alaska Construction Marketing

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We Build Alaska https://avada2025.23andfrosty.com/project/we-build-alaska/ https://avada2025.23andfrosty.com/project/we-build-alaska/#respond Sun, 02 Oct 2022 02:07:50 +0000 https://avada2025.23andfrosty.com/?post_type=avada_portfolio&p=140 Construction Workforce Development

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Client

Associated General Contractors of Alaska

Date

2023

Services

Project Summary

For the WeBuildAlaska Workforce Development campaign, 23 and Frosty delivered a comprehensive suite of creative and digital marketing services that powered AGC of Alaska’s brand growth and impact across Alaska’s construction job and training industry throughout 2023. We leveraged our expertise in workforce development and marketing campaigns to craft a strategic, multi-channel approach that included website design, social media management, content creation, video production, and detailed performance reporting schedule.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and meta account management—was designed to meet the unique needs of the construction workforce development sector. By blending creative storytelling with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases our innovative approach to campaign management, creative digital marketing, and strategic branding that delivered measurable results.

Workforce Development

Marketing Campaign Management

Logo Design & Brand Development

Crafted a distinctive visual identity that resonated with the local community and industry stakeholders.

Website Design

Developed a dynamic, user-friendly website that served as the central hub for campaign information and engagement.

Social Media Management & Meta Account Management

Built a robust online presence through targeted content creation, consistent posting, and strategic boosting, resulting in rapid growth in followers and engagement.

Content Creation, Video Production & Editing

Produced compelling multimedia content—including testimonial videos and campaign highlight reels—that showcased success stories and key milestones.

Google Ad Campaign & YouTube Campaign Management

Executed multi-channel advertising strategies that drove significant traffic, enhancing both paid and organic reach.

Analysis & Reporting

Delivered detailed monthly and annual performance reports, offering data-driven insights to continuously refine our strategies.

Coordination & Scheduling

Managed complex logistics and scheduling, ensuring seamless execution of the campaign across various platforms.

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