Alaska Metal & Mechanical Apprenticeship

Thu, 02 Jan 2025 03:22:52 +0000

Client

Alaska Metal & Mechanical Apprenticeship – Sheemetal Local Union 23

Date

2023-Present

Services

Project Summary

Since late 2023, 23 and Frosty has partnered with AMMA to redefine its name, brand and digital presence. We delivered a complete rebranding with a bold new logo, a refreshed name, and a modern website that serves as a hub for engaging, authentic content and a key resource for students and future apprentices. Our services spanned creative content development, professional photography, and high-quality video production/editing. With a targeted, data-driven social media campaign, our efforts doubled new apprentice sign-ups within the first year and continue to build a vibrant online community.

Authentic Content Creation

Alaska
Workforce Development

Branding & Identity

We redefined AMMA’s visual identity by creating a bold new logo and refreshing the brand name. This rebranding effort was a dramatic improvement from the previous name of the apprenticeship, resulting in a more marketable and overall more effective brand.

Digital Presence & Website

A modern, user-friendly website was designed and launched to serve as the central hub for all AMMA content. The site not only reflects the new brand identity but also provides up to date, useful resources for prospective apprentices.

Content Creation & Photography

23 and Frosty produces authentic, high-quality photo content at AMMA on a regular basis. These visuals have been integrated into the ever growing AMMA digital asset library, providing a rich resource for current and future marketing efforts.

Video Production & Social Media Content

23 and Frosty develops dynamic video content, from concept to final edit, showcasing everything from final projects, field trips to instructor-led training sessions. This video production not only highlights the technical expertise of AMMA’s apprentices but also tells their inspiring stories and much more.

Social Media Campaign & Analytics

Through a targeted social media campaign on key platforms, we drove engagement and doubled applicant sign-ups over the first year. Our approach was data-driven, leveraging detailed analytics and reporting to optimize performance and make valuable insights on which posts to invest into and when.

Project Management & Coordination

Ongoing scheduling, coordination, and strategic oversight with the AMMA staff results in a continued flow of new content with photo and video shoots taking place each week – Creating updated, current posts on a variety of platforms.

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We Build Alaska

Sun, 02 Oct 2022 02:07:50 +0000

Client

Associated General Contractors of Alaska

Date

2023

Services

Visit site

Project Summary

For the WeBuildAlaska Workforce Development campaign, 23 and Frosty delivered a comprehensive suite of creative and digital marketing services that powered AGC of Alaska’s brand growth and impact across Alaska’s construction job and training industry throughout 2023. We leveraged our expertise in workforce development and marketing campaigns to craft a strategic, multi-channel approach that included website design, social media management, content creation, video production, and detailed performance reporting schedule.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and meta account management—was designed to meet the unique needs of the construction workforce development sector. By blending creative storytelling with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases our innovative approach to campaign management, creative digital marketing, and strategic branding that delivered measurable results.

Workforce Development

Marketing Campaign Management

Logo Design & Brand Development

Crafted a distinctive visual identity that resonated with the local community and industry stakeholders.

Website Design

Developed a dynamic, user-friendly website that served as the central hub for campaign information and engagement.

Social Media Management & Meta Account Management

Built a robust online presence through targeted content creation, consistent posting, and strategic boosting, resulting in rapid growth in followers and engagement.

Content Creation, Video Production & Editing

Produced compelling multimedia content—including testimonial videos and campaign highlight reels—that showcased success stories and key milestones.

Google Ad Campaign & YouTube Campaign Management

Executed multi-channel advertising strategies that drove significant traffic, enhancing both paid and organic reach.

Analysis & Reporting

Delivered detailed monthly and annual performance reports, offering data-driven insights to continuously refine our strategies.

Coordination & Scheduling

Managed complex logistics and scheduling, ensuring seamless execution of the campaign across various platforms.

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Marketing Campaigns Archives - 23 and Frosty